The market leader for introductory sociology courses and a welcome alternative to traditional textbooks, You May Ask Yourself engages students with an irreverent narrative style. It questions what is often taken for granted and helps students apply sociological ways of thinking to their own experiences. The Seventh Edition features new coverage of pressing social issues related to aging, health, and inequality. Several new video interviews introduce important current research, and a thoughtfully revised InQuizitive course uses what learning experts call the “retrieval effect” to help students master core concepts.