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Be Who You Are to Get What You Want: Negotiating to Win, Whoever You Are by Damali Peterman

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Be Who You Are to Get What You Want: A Masterclass in Effective Negotiation by Damali Peterman

Negotiation can mean the difference between success and failure, a win or a loss, and a ‘no’ or a ‘yes’. But what happens when you face implicit prejudice or outright discrimination? Celebrated lawyer and mediator Damali Peterman provides a comprehensive guide to negotiation, drawing on her decades of training and experience in high-stakes situations. Peterman’s strategies are designed to help you become the best communicator you can be, illustrating their application in both boardrooms and everyday life. From securing a promotion to maximizing your car’s trade-in value, she shows how everything is potentially negotiable.

Peterman emphasizes that the unique way you present yourself will impact your negotiations in unexpected ways, which can be advantageous. She argues that being prepared and proud of who you are will lead to success. In "Be Who You Are to Get What You Want," Peterman teaches effective, empathetic, and successful negotiation techniques that allow you to maintain your identity.

Through her insights, Peterman demonstrates that acknowledging and embracing your individuality can enhance your negotiating power. Her masterclass offers readers the tools to navigate various negotiation scenarios while staying true to themselves, ultimately leading to more rewarding outcomes.
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