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Be Who You Are to Get What You Want: Negotiating to Win, Whoever You Are BY Damali Peterman

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Be Who You Are to Get What You Want: Mastering Negotiation

Negotiation can make the difference between success and failure, a win or a loss, a 'no' or a 'yes'. Yet, what happens when implicit prejudice or outright discrimination poses obstacles? Celebrated lawyer and mediator Damali Peterman provides the answers in her comprehensive course on negotiation. Drawing from decades of high-stakes negotiation experience, Peterman offers proven strategies to enhance your communication skills.

Peterman's approach goes beyond the boardroom, illustrating the universal applicability of negotiation. Whether seeking a promotion or negotiating the trade-in value of your car, she emphasizes that every aspect of life is negotiable. Crucially, she highlights that your unique identity significantly impacts negotiations, often in unexpected ways. Rather than viewing this as a hindrance, Peterman encourages embracing it as a strength. By showing up prepared and proud of who you are, you can transform potential biases into advantages.

In "Be Who You Are to Get What You Want," Peterman provides a masterclass in effective, empathetic, and successful negotiation. She teaches that retaining your identity is not just possible but advantageous in negotiations. This book is a testament to the power of being authentic and well-prepared, demonstrating that self-awareness and confidence are key to achieving your goals. Whether you're a seasoned negotiator or a novice, Peterman's insights will empower you to negotiate with confidence and integrity, ensuring you can navigate any situation and come out on top.
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