Magic Words by Jonah Berger : Kindle Edition

About the Author
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals and popular accounts of his work have appeared in the New York Times , the Wall Street Journal, Science, Harvard Business Review , and more. His research has also been featured in the New York Times Magazine 's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious and Invisible Influence.