Networked Bollywood: How Star Power Globalized Hindi Cinema By Swapnil Rai

"Networked Bollywood" offers a comprehensive exploration of the evolution of Hindi cinema into a global phenomenon, shedding light on its transformation from a local industry to a powerful global entertainment force. Despite its origins dating back to 1913, it wasn't until much later that Indian filmmaking was officially recognized as an industry. However, Indian films have enjoyed global circulation since their inception, a fact often overlooked in discussions of Bollywood's history.

The book delves into this overlooked aspect of Bollywood's globalization through meticulous multilingual and transnational research, coupled with cultural analysis. It highlights the pivotal role played by a select group of male megastars in shaping the industry's trajectory. These stars, with their immense charisma and business acumen, wielded significant influence over productions, corporations, and even state policies.

The concept of "star switching power" is introduced, emphasizing its gendered nature and its broader implications for social inequalities. The book illustrates how these megastars leveraged their influence to drive new cinematic trends, forge industrial collaborations, and shape unique business models. Additionally, their impact extended beyond the realm of entertainment, influencing diplomatic exchanges and state policies.

Through a nuanced examination of Bollywood's globalization, "Networked Bollywood" provides valuable insights into the complex interplay between stars, industry dynamics, and broader socio-political contexts.

It serves as an essential resource for scholars, enthusiasts, and industry professionals seeking a deeper understanding of Bollywood's global journey and its future trajectory. 📚❤️