Networked Bollywood: How Star Power Globalized Hindi Cinema By Swapnil Rai

"Networked Bollywood" offers a comprehensive exploration of how Hindi cinema evolved into a global entertainment force, focusing on the pivotal role of its stars. Despite Indian filmmaking's early origins in 1913, it took nearly a century for the industry to be formally recognized. Nevertheless, Indian films have enjoyed global circulation since their inception, a facet often overlooked until now.

The book delves into the overlooked history of Bollywood's globalization, employing multilingual, transnational research and cultural analysis. It emphasizes the influence of a select group of male megastars who, as leaders of prominent productions and corporations, wielded immense charismatic sway and significant business clout. The concept of "star switching power" is introduced as a gendered phenomenon, reflecting broader societal inequalities.

Over decades, these influential stars facilitated new cinematic flows, forged industrial collaborations, and shaped distinctive business models. They also exerted influence on state policy and diplomatic exchanges, playing a crucial role in defining Bollywood's future on the global stage.

Through meticulous examination, the author showcases how these megastars not only shaped the cinematic landscape but also influenced broader socio-political dynamics. Their impact transcended the boundaries of the film industry, leaving an indelible mark on the trajectory of Bollywood's globalization. "Networked Bollywood" provides invaluable insights into the intricate interplay between stardom, industry dynamics, and globalization, shedding light on the complex forces shaping one of the world's most influential film industries.