The E-Myth Revisited: by Michael E. Gerber

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In The E-Myth, Michael Gerber debunks the myths about starting your own business and explains how common assumptions can hinder success. He guides you through the stages of a business’s life, from entrepreneurial infancy and growing pains to achieving a mature entrepreneurial perspective. Gerber also shows how to apply franchising principles to any business, whether it's a franchise or not.

A key takeaway is the crucial distinction between working on your business versus working in your business. After reading The E-Myth Revisited, you'll be equipped to grow your business in a predictable and productive way.