Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect By Guidara, Will

The national bestseller "Eleven Madison Park: The Next Chapter" offers readers an inspiring journey through the redefinition of hospitality by Will Guidara, who, at the age of twenty-six, took charge of the struggling restaurant Eleven Madison Park (EMP). Facing a restaurant that had never fully realized its potential, Guidara led a radical reinvention that ultimately earned EMP the title of the best restaurant in the world.

Guidara's approach to hospitality went beyond the conventional, focusing on transformative experiences, true collaboration between the kitchen and dining room, and personalized service. The book shares memorable anecdotes of bespoke hospitality, including surprising a family with a post-dinner sledding trip to Central Park and creating a beach-themed dining experience to console a couple whose vacation had been canceled.

The author emphasizes the value of intentional communication within a team and the significance of giving more, not less, to overcome business challenges. Drawing on experiences with industry giants like Daniel Boulud and Danny Meyer, Guidara showcases the transformative power of hospitality in any business. His insights encourage readers to infuse magic into their work, fostering extraordinary experiences for themselves, colleagues, and customers.

"Eleven Madison Park: The Next Chapter" serves as a guide for businesses to choose hospitality as a core principle, enabling them to elevate ordinary transactions into extraordinary moments. The book inspires readers with the belief that every business can become a hospitality business, embracing the magic in what they do. 📖💖