Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
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Charting a National Bestseller journey!
Unlock the secrets of exceptional hospitality that transcend industries, as revealed by Will Guidara, the former co-owner of the renowned Eleven Madison Park restaurant.
At the tender age of twenty-six, Guidara took charge of Eleven Madison Park, a struggling two-star brasserie with an underwhelming reputation. Over the next eleven years, he orchestrated an unparalleled transformation, elevating EMP to the title of the world's best restaurant.
Guidara's success formula involves radical reinvention, fostering a genuine partnership between the kitchen and the dining room, and delivering unforgettable, bespoke hospitality. His team embarked on extraordinary acts of kindness, such as surprising a family with a post-dinner sledding adventure in Central Park or transforming a private dining room into a beach haven with sand, mai-tais, and beach chairs to console a couple whose vacation was canceled. The essence of Guidara's hospitality extended not only to diners but also to his team, instilling values such as intentional praise and constructive criticism, advocating for giving more—not less—in response to business challenges, and inspiring a transformative shift in perspective, where every team member, even a busser, begins thinking like an owner.
Today, Guidara asserts that any business can embrace hospitality, turning routine transactions into extraordinary experiences. Through captivating tales of his journey in the restaurant industry, featuring luminaries like Daniel Boulud and Danny Meyer, Guidara encourages us to discover the enchantment in our endeavors—for ourselves, our colleagues, and those we serve.
