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youthjuice: A Novel by EK Sathue

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E.K. Sathue's debut delves into the dark side of NYC's It-girl culture at HEBE, a luxury skincare company in SoHo. Sophia Bannion, a jaded copywriter, is drawn into the allure of youth and beauty, embodied by HEBE's founder, Tree Whitestone.

As Sophia immerses herself in HEBE's world, she becomes addicted to youthjuice, a miraculous moisturizer with a horrifying secret ingredient. Despite mounting suspicions about HEBE's true nature, Sophia is seduced by the promise of eternal beauty and the approval of her enigmatic boss.

But as cracks in HEBE's facade deepen, Sophia is forced to confront the disturbing reality behind the company's success. Trapped between her desire for beauty and the gruesome truth, Sophia must decide how far she's willing to go to maintain her appearance.

Sathue's narrative shimmers with the sinister allure of Sophia's descent into obsession and disillusionment. Through Sophia's eyes, readers witness the insidious influence of the beauty industry and the price of eternal youth.

With echoes of "American Psycho" and "The Devil Wears Prada," Sathue's novel blends satire and body horror to expose the dark underbelly of consumer culture and female friendships. As Sophia's story unfolds, readers are left questioning the true cost of beauty and the lengths people will go to in pursuit of perfection.

"youthjuice" is a chilling exploration of vanity, ambition, and the insatiable desire for eternal youth—a cautionary tale that lingers long after the final page.
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