Blindsight; The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Ever noticed that nearly every watch ad displays the time as 10:10? Or that fast-food chains consistently use red and yellow in their logos? Or that some stores always seem to have a sale?

You might not consciously recognize these patterns, but they’ve been shaping your choices all along.

Every click, swipe, and purchase helps marketers refine their ability to predict your behavior. Today, brands often understand you better than you understand yourself. Blindsight is here to change that.

In this eye-opening book, neuroscientist Matt Johnson and marketer Prince Ghuman explore the fascinating connection between brains and brands. Through compelling stories, real-world examples, and cutting-edge science, they reveal how marketing influences every aspect of our mental lives—tapping into our perceptions of pain and pleasure, emotion and logic, fear and security, attention and addiction, and much more.

We like to believe we make independent choices, but the reality is far more complex. Blindsight equips you with the knowledge to see marketing’s hidden forces, empowering you to make more conscious decisions. On the surface, you'll gain insights into how the brain works and how brands are designed to engage it. But dig deeper, and you'll uncover a clearer understanding of your own psychology—reflected in the way you consume.

This book will transform not only how you see branding but how you see yourself.