Canadian Advertising in Action 10th Canadian Edition By Tuckwell - Test Bank

Organizations that support the advertising industry include

A) associations

B) print production companies

C) television companies

D) consumer groups

E) radio companies

Answer: B

Diff: 3                     Type: MC        Page Ref: 34

Skill: Recall

2) Which of the following advertising mediums has forced advertisers to look at different forms of communication opportunities?

A) television

B) social media and mobile technology

C) radio

D) newspaper

E) magazines

Answer: B

Diff: 2                     Type: MC        Page Ref: 34

Skill: Recall

3) Canadian advertising clients can include

A) consumers

B) advertising agencies

C) retailers

D) market segments

E) telephone subscribers

Answer: C

Diff: 2                 Type: MC            Page Ref: 33

Skill: Recall

4) Advertisers are represented by the

A) CRTC

B) CARDMEDIA

C) ACA

D) ICA

E) NBC

Answer: C

Diff: 1                     Type: MC        Page Ref: 33

Skill: Recall

5) Ontario Dairy Producers is an example of

A) an advertising agency

B) media

C) a client

D) a media research company

E) media support services

Answer: C

Diff: 3                     Type: MC        Page Ref: 33

Skill: Applied

6) The Institute of Communications Agencies (ICA) is the national association that represents

A) full-service advertising agencies

B) the Canadian media

C) large advertisers

D) advertising support companies

E) media support services

Answer: A

Diff: 1                     Type: MC        Page Ref: 34

Skill: Recall

7) Nielsen Media Research is an independent organization that

A) owns television media

B) educates advertisers about the merits of media

C) compiles and publishes reliable measurement data

D) represents the interests of full-service agencies

E) plans and buys media time and space

Answer: C

Diff: 3                     Type: MC        Page Ref: 35

Skill: Applied

8) Which medium currently generates the most advertising revenue in Canada?

A) radio

B) internet

C) daily newspapers

D) direct mail

E) television

Answer: E

Diff: 1                     Type: MC        Page Ref: 34

Skill: Recall