E Commerce 2016 Business Technology Society 12th Edition Laudon - Test Bank
Chapter 2
E-commerce Business Models and Concepts
1)
________ and ________ are typically the most easily identifiable aspects of a
company's business model.
A)
Market strategy; market opportunity
B)
Value proposition; revenue model
C)
Value proposition; competitive environment
D)
Revenue model; market strategy
Answer: B
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of
e-commerce business models.
2)
All of the following are using a subscription revenue model for music except:
A)
Spotify.
B)
Scribd.
C)
Rhapsody.
D)
Pandora.
Answer: B
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of
e-commerce business models.
3)
Which element of the business model addresses what a firm provides that other
firms do not and cannot?
A)
revenue model
B)
competitive advantage
C)
market strategy
D)
value proposition
Answer: D
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of
e-commerce business models.
4)
Which element of the business model refers to the presence of substitute
products in the market?
A)
value proposition
B)
competitive environment
C)
competitive advantage
D)
market strategy
Answer: B
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of
e-commerce business models.
5)
Which of the following are Amazon's primary value propositions?
A)
personalization and customization
B)
selection and convenience
C)
reduction of price discovery cost
D)
management of product delivery
Answer: B
Difficulty: Moderate
AACSB: Analytical thinking
LO: 2.1: Identify the key components of
e-commerce business models.
6)
A firm's ________ describes how a firm will produce a superior return on
invested capital.
A)
value proposition
B)
revenue model
C)
market strategy
D)
competitive advantage
Answer: B
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of
e-commerce business models.
7)
Which of the following is an example of the subscription revenue model?
A)
eHarmony
B)
eBay
C)
E*Trade
D)
Twitter
Answer: A
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of
e-commerce business models.
8)
Stickiness is an important attribute for which of the following revenue models?
A)
advertising revenue model
B)
subscription revenue model
C)
transaction fee revenue model
D)
sales revenue model
Answer: A
Difficulty: Moderate
AACSB: Application of knowledge
LO: 2.1: Identify the key components of
e-commerce business models.
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