Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass BY Ramin Setoodeh

Ramin Setoodeh's "Who Punch" unveils the untold saga of Donald Trump's transformation from reality TV star to President of the United States through his iconic role on "The Apprentice." Trump himself credits the show for catapulting him into the political spotlight, a sentiment explored by Setoodeh as he delves into the behind-the-scenes dynamics orchestrated by producer Mark Burnett and NBC executive Jeff Zucker.

Setoodeh, renowned for his revealing insights in "Ladies Who Punch," turns his attention to the inner workings of "The Apprentice," unraveling the strategic decisions, controversies, and personalities that shaped its success. With unprecedented access to key figures including Trump, boardroom advisers George Ross and Carolyn Kepcher, Eric Trump, and memorable contestants, Setoodeh paints a vivid portrait of the show's impact on popular culture and its star's public persona.

The narrative captures Trump's tenure as New York's commanding figure in the boardroom, contrasting the show's polished facade with the reality behind the scenes. Setoodeh's authoritative storytelling style illuminates pivotal moments and undisclosed anecdotes, offering readers an intimate glimpse into the show's evolution and its lasting influence on American history.

"Who Punch" promises to be a compelling exploration of ambition, media manipulation, and the intersection of entertainment and politics. Setoodeh's meticulous research and engaging prose provide a comprehensive account that delves beyond the screen, revealing the complexities and controversies that defined Trump's journey from TV mogul to the Oval Office.