Business Communication Process And Product 9th Edition by Mary Ellen Guffey - Test Bank

True / False

1. Communication today generally flows one way—from companies to the public.

2. Today’s new communication technologies have made writing skills less important than in the past.

3. You are born with the abilities to read, listen, speak, and write effectively.

4. The 21st-century economy depends mainly on information and knowledge.

5. The knowledge culture of today's workplace can include factory production employees.  

6. Flattened management hierarchies allow companies to react more quickly to market changes.

7. Diverse workforces are more likely to create the products that consumers demand.

8. The three primary business communication functions are to inform, to persuade, and to entertain.

9. E-mail is rapidly becoming the preferred communication channel for online customer service.

10. One advantage of oral communication over written communication is that oral communication can be more easily adjusted to the audience.

11. External communication includes sharing ideas and messages with superiors, coworkers, and subordinates.

12. Maxwell is sending an e-mail message to the Securities and Exchange Commission to ask about a specific Sarbanes-Oxley regulation. This is an example of internal communication.

13. According to media richness theory, face-to-face conversations are the richest because they provide more helpful cues and allow for immediate feedback.

14. Social presence is greater in asynchronous communication (e-mail, forum post) than in synchronous communication (live chat, IM).

15. Information flows through formal communication channels in three directions: downward, upward, and spiral.

16. Melinda, a company department manager, frequently communicates via text messages with other department managers within the company. This is an example of an upward flow of communication.

17. David, a payroll clerk, came up with an idea for processing payroll more efficiently and presented it to the Human Resources Department manager. This is an example of an upward flow of communication.

18. A company’s CEO has developed a five-year strategic plan and will share it with all employees. This is an example of downward communication.

19. To improve information flow, many of today's companies have decreased the number of operating units and managers, thereby shortening lines of communication.

20. Managers can use the grapevine productively by sharing bad news as well as good news.

21. *Ethical standards usually consist of convenience, personal goals, and company profits.

22. E-mail is considered a leaner medium than face-to-face communication.​

23. "Teleworkers"​ are employees who operate primarily in the office and are responsible for company sales via phone.  

24. You can develop your professional brand by making astute comments on LinkedIn and Facebook.

25. Giving credit to external sources is important only in academic writing; on the job, it is ethical to use print or online sources freely without documenting them.  

26. The term "information worker" refers to an employee who is responsible for creating and maintaining company databases.

27. One challenge posed by flatter organizations is that ​every employee must be a skilled communicator.

28. Project-based teams are becoming a thing of the past as workers are dispersed in various locations.  ​