THINK Marketing 3rd Edition by Keith J. Tuckwell - Test Bank

Chapter 1   Contemporary Marketing

1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need.

Answer:  FALSE

Diff: 2   Type: TF   Page Ref: 4

Skill:  Recall

LO: 8

2) Organizations that concentrate on what they are capable of producing follow a marketing orientation.

Answer:  FALSE

Diff: 2   Type: TF   Page Ref: 6

Skill:  Recall
LO: 3

3) An organization that focuses on selling more products to drive increased profits is practising the marketing orientation.

Answer:  FALSE

Diff: 2   Type: TF   Page Ref: 6

Skill:  Recall

LO: 3

4) Making what you can market instead of marketing what you can make is a philosophy of the marketing era.

Answer:  TRUE

Diff: 2   Type: TF   Page Ref: 7

Skill:  Recall

LO: 3

5) Marketing is separate and distinct from the overall organizational philosophy of a company.

Answer:  FALSE

Diff: 2   Type: TF   Page Ref: 4

Skill:  Recall
LO: 2

6) A marketing orientation exists when all business revolves around the customer.

Answer:  TRUE

Diff: 2   Type: TF   Page Ref: 7

Skill:  Recall

LO: 3

7) The concept of socially responsible marketing states that business should conduct itself in the best interests of consumers.

Answer:  TRUE

Diff: 1   Type: TF   Page Ref: 8

Skill:  Recall

LO: 2

8) Seeking profits by increasing sales is characteristic of the selling orientation.

Answer:  TRUE

Diff: 2   Type: TF   Page Ref: 6

Skill:  Recall

LO: 3

9) Successful global brands are those that focus on the bottom line, or price tag, of their products.

Answer:  FALSE

Diff: 2   Type: TF   Page Ref: 3

Skill:  Recall
LO: 2

10) If Canadian Tire redesigns their retail stores as a result of feedback from their target markets, they are applying the selling concept.

Answer:  FALSE

Diff: 2   Type: TF   Page Ref: 7

Skill:  Applied
LO: 3

11) Businesses that conduct themselves in the best interests of company executives are socially responsible.

Answer:  FALSE

Diff: 2   Type: TF   Page Ref: 8

Skill:  Recall

LO: 3

12) Socially responsible marketing is demonstrated when a business conducts itself in the best interests of the consumers and society.

Answer:  TRUE

Diff: 2   Type: TF   Page Ref: 8

Skill:  Recall

LO: 3

13) Cause marketing is an example of socially responsible marketing.

Answer:  TRUE

Diff: 2   Type: TF   Page Ref: 8

Skill:  Applied

LO: 3

14) Greenwashing is customer skepticism about a company's environmental claims.

Answer:  TRUE

Diff: 2   Type: TF   Page Ref: 8

Skill:  Recall

LO: 8

15) In a social network environment, it is important for companies to remain formal in the way they communicate with their customers.