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Consumer Neuroscience: Theory and Application
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To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Consumer Neuroscience concludes with a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.
- Presents readers with a clear overview of consumer neuroscience as a field
- Includes a visual brain index
- Discusses neuroscientific areas that are highly relevant to consumer sciences but may not yet have been integrated into the discipline
- Offers the combined expertise of a psychologist and a neuroscientist in authoring the book to provide well rounded insights into the area of consumer neuroscience
- Describes unresolved issues and possible methods in consumer neuroscience, along with approaches for tackling them
Item description from the seller
To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Consumer Neuroscience concludes with a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.
- Presents readers with a clear overview of consumer neuroscience as a field
- Includes a visual brain index
- Discusses neuroscientific areas that are highly relevant to consumer sciences but may not yet have been integrated into the discipline
- Offers the combined expertise of a psychologist and a neuroscientist in authoring the book to provide well rounded insights into the area of consumer neuroscience
- Describes unresolved issues and possible methods in consumer neuroscience, along with approaches for tackling them
Listed on 15 February, 2024
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& Instant Download
Consumer Neuroscience: Theory and Application
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()0 review people viewing this product right now.
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INSTANT DOWNLOAD
people viewing this product right now.
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Delivery & Return Policy
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Returns:Accepted
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BluersEducation
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Item description from the seller
To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Consumer Neuroscience concludes with a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.
- Presents readers with a clear overview of consumer neuroscience as a field
- Includes a visual brain index
- Discusses neuroscientific areas that are highly relevant to consumer sciences but may not yet have been integrated into the discipline
- Offers the combined expertise of a psychologist and a neuroscientist in authoring the book to provide well rounded insights into the area of consumer neuroscience
- Describes unresolved issues and possible methods in consumer neuroscience, along with approaches for tackling them
Item description from the seller
To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Consumer Neuroscience concludes with a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.
- Presents readers with a clear overview of consumer neuroscience as a field
- Includes a visual brain index
- Discusses neuroscientific areas that are highly relevant to consumer sciences but may not yet have been integrated into the discipline
- Offers the combined expertise of a psychologist and a neuroscientist in authoring the book to provide well rounded insights into the area of consumer neuroscience
- Describes unresolved issues and possible methods in consumer neuroscience, along with approaches for tackling them
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Listed on 15 February, 2024