Applied Qualitative Research Design; A Total Quality Framework Approach 1st Edition

This one-of-a-kind text offers a robust, comprehensive framework for designing, managing, and interpreting qualitative research that produces reliable and meaningful insights. Drawing on examples from a diverse range of fields, the book explores the strengths, challenges, and real-world applications of key qualitative methods—including in-depth interviews, focus groups, ethnography, content analysis, and both case study and narrative approaches.

Each method is presented using a consistent structure and anchored within the flexible, paradigm-neutral Total Quality Framework (TQF). The TQF is built on four essential pillars: Credibility, Analyzability, Transparency, and Usefulness. Unlike other resources that briefly touch on quality and rigor, this text integrates detailed discussions of vital concepts—such as construct validity, researcher bias, interresearcher reliability, and verification strategies—throughout.

Additionally, the book applies the TQF model to guide the development, review, and evaluation of qualitative research proposals and publications, making it ideal for both students and seasoned researchers.

Key Learning Features:

• Summary tables outlining method-specific considerations, including working with hard-to-reach or vulnerable populations

• Real-world case studies demonstrating how to apply TQF principles across research methods

• Guidelines for thorough documentation using rich, descriptive detail ("thick descriptions")

• End-of-chapter tools, including discussion prompts, exercises, recommended readings, and online resources

• Chapter previews and bullet-point summaries to reinforce learning

• Extensive glossary of terms for quick reference

📚 Award-Winning Resource
Winner of the 2021 AAPOR (American Association for Public Opinion Research) Book Award – a testament to its excellence in advancing public opinion research through qualitative inquiry.