Getting to Yes: Negotiating Agreement Without Giving In
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A seminal work on negotiation problem-solving, now updated and revised for contemporary relevance.
For nearly three decades, Getting to Yes has been a guiding force, assisting millions in mastering a more effective approach to negotiation. Rooted in the research of the Harvard Negotiation Project, a renowned group specializing in negotiation and conflict resolution across various levels, this text has become a cornerstone in modern business literature.
Getting to Yes presents a proven, step-by-step strategy for reaching mutually acceptable agreements in diverse conflicts. In this thoroughly updated and revised edition, readers are equipped with a straightforward, universally applicable method for negotiating personal and professional disputes. The aim is to navigate these challenges without succumbing to anger or falling victim to manipulation.