The image of a bear well reveals the true essence of this amulet. Our ancestors believed that a person wearing the Seal of Veles was always under the reliable protection of the Almighty God. The amulet could endow a person with such qualities as determination, assertiveness and fearlessness - this is what helps people achieve their goals.

Although it is generally accepted that this amulet was created exclusively for men (due to their strong character), in some situations women also had the right to use the help of Veles. Thanks to the support of the supreme God, people became successful merchants, prosperous farmers, as well as fair and honest judges. The seal of Veles, the bear's paw, was often called a talisman of good luck, because a powerful patron was able to change life for the better.